Free interactive learning tool

The Metric Tree

Revenue is a lagging number. Build the tree underneath it, then nudge each leading driver to see where the team can actually move the needle.

Revenue $1.20M Traffic × conversion × basket size × retention

Branch 1

Branch 2

Branch 3

Branch 4

Model readout

Branch thickness shows sensitivity: the expected revenue lift from a realistic nudge to that driver.

+$0Revenue lift from current nudges

Build treeHighest-leverage branch

Try small changes. A useful metric tree makes trade-offs visible before targets become theatre.

Start by wiring the drivers. A north-star metric becomes actionable only when each leaf belongs to a team that can influence it.

Revenue tells you what happened. Traffic quality, conversion, basket size, and retention show where work can change the future.

If two teams argue for attention, nudge the leaf metrics and compare the lift. The thicker branch deserves the next question.

A tree also exposes what could be damaged. Grow conversion by discounting too hard and basket size or retention may pay the bill.