Free interactive learning tool

The Opportunity Solution Tree

Product discovery starts with an outcome, branches into customer opportunities, and only then explores solutions. Sort the notes and see the tree take shape.

Discovery sorting board 0 of 10 placed

Place selected note

Select a sticky note, then choose where it belongs in the tree.

Outcome

0/1

Opportunities

0/3

Solutions

0/6

Outcome first

The outcome is the measurable change you want. Without it, every feature can sound equally plausible.

Opportunities are customer realities

Opportunities describe needs, pains, and desires. They are not yet ideas for what to build.

Solutions are bets

A solution should trace back to an opportunity. Otherwise the team is just decorating a roadmap.

Discovery is a map, not a list.

The tree forces a useful pause between “what do we want to change?” and “what should we ship?” That pause is where better product decisions happen.

Use the final editable fields to translate the pattern into a real initiative before the next roadmap conversation.