Understand technology trends and their tradeoffs to make informed decisions
Technology costs fall on a curve. Value compounds. The advantage window opens, then closes — and as it does, the vendor learns to capture the upside.
Twelve charts — including an interactive cost-of-waiting model and a step-through of the four forces — on how the economics of a new technology actually move, and why a small, continuous investment — made early, close to the source, and aimed at a strategy you're executing — bends into a hockey-stick return, while waiting or investing without direction means paying more to fund someone else's P&L for table-stakes parity.