The Digital MBA — for people who did not do the technical degree.
A programme that rapidly upskills experienced professionals for a digital world: seven domains, one real system you already own, and work that gets improved rather than marked. Nothing here is passed by reading.
Why it is different
Most courses ask you to understand something. This one asks you to produce something about your own organisation, and then puts it in front of someone competent who tries to knock it down.
You work on your own system
Not a case study. One real thing you already own — a redesign, a process, a platform. Skills learned on a toy problem move badly to real ones, so every artifact is about the system you go back to on Monday.
Nothing is passed by reading
Every module ends in something you produce and someone helps you improve. Reading is preparation, never credit. You finish with artifacts your organisation can use, not a certificate and a folder of notes.
Three passes, not one
You cover the same seven domains three times at rising complexity, with the support falling away each time. By the third pass there are no templates and no worked examples — and what you commit to actually gets built.
Your judgement gets measured
You keep a prediction log and score it. Most people are considerably more confident than they are accurate, and the gap widens with experience. This is the only part that can prove you wrong — which is exactly why it is in there.
Seven domains, five ways of drawing
The domains are where knowledge is stored. The grammars — five shapes that recur across all of them — are how it connects, and they are what stops each subject sitting in its own box.
How it runs
Three cycles over the same system, interleaved across the week rather than blocked into subjects — which feels harder and works better.
Cycle 1 · scaffolded
One bounded process. Worked examples, templates and checklists throughout. Low stakes, and the artifacts are throwaway.
Cycle 2 · fading
A full value stream. Partial templates, and the worked example only if you ask for it. The work gets reviewed internally.
Cycle 3 · no scaffolding
The whole redesign. No templates, no examples, no model answer. You commit to what you produce, in front of the people who inherit it.
Who it is for — and who it is not
It is for experienced professionals with a degree or a designation who now work alongside technology and want to stop feeling like a tourist in the conversation — and who have a real piece of work they own and can bring with them.
It is not for someone looking for a qualification to put on a CV without doing the work, and it is not a good fit if you have no live system to run it against. The artifacts are hours each, not minutes, and the whole design depends on them being about something real. We would rather say that now than have you find out in week three.
Get the white paper
No commitment and no sales call unless you ask for one. Tell us where to send it and we will get you the full picture — then you can decide whether it is for you.
What is in it
- Every module, and what each one actually asks you to produce
- The seven domains and the five grammars that connect them
- The learning principles it is built on — retrieval practice, spacing, worked examples, interleaving, and why the support is designed to be taken away
- How the work is assessed, and what a coach does with it
- What it costs you in time, honestly